Major Updates Coming to U.S. Consumer and Business Platinum Cards® from American Express

 Major Updates Coming to U.S. Consumer and Business Platinum Cards® from American Express

American Express has recently announced significant updates to its U.S. Consumer and Business Platinum Cards®, set to roll out later this year. This initiative marks the company's largest investment in a card refresh since the inception of the Platinum Card over forty years ago. As consumer preferences evolve, particularly among younger generations such as Millennials and Gen Z—who represent a notable 35% of total U.S. consumer spending—the updates aim to enhance the cardholder experience in both tangible benefits and design.

Driving the Future of Premium Credit Cards

American Express has carved out a unique space in the payments landscape, and their commitment to evolving their Platinum offerings reflects the changing dynamics of consumer expectations. According to Howard Grosfield, Group President of U.S. Consumer Services, the new changes intend to elevate the cards’ features in travel, dining, and lifestyle benefits. This forward-thinking approach aims to resonate across various demographics, encapsulating the needs of both seasoned cardholders and new generations alike.

1. Expanded Airport Lounge Access

American Express leads the way in providing airport lounge access, offering cardholders entry to **over 1,550 lounges** across **more than 500 airports** worldwide. Among the most significant updates is the expansion of Centurion Lounges, where the company plans to open new locations in:

- Newark, New Jersey

- Salt Lake City, Utah

- Tokyo, Japan

This expansion will bring the total number of Centurion Lounges to **32**, making it an indispensable offering for travelers who value comfort and convenience.

2. Enhanced Dining and Hospitality Programs

In addition to travel benefits, American Express is significantly investing in its dining and hotel programs. The acquisition of Tock will broaden the restaurant network, adding **7,000** new venues including eco-friendly wineries and charming eateries. This development complements the current offerings on Resy, which already spans **over 20,000 restaurants** across **30 countries**. Noteworthy highlights include:

- **Fine Hotels + Resorts®** and **The Hotel Collection**, featuring over **2,600 curated properties**.

- Guaranteed# Major Updates Coming to American Express U.S. Consumer and Business Platinum Cards®

American Express, a renowned name in global payments, has unveiled significant upgrades to its U.S. Consumer and Business Platinum Cards®. Announced on June # American Express Announces Major16, 2025, these enhancements mark the largest investment in card refreshment in the company's history. With a deep-root Updates Coming to U.S. Consumer and Business Platinum Cards® Later This Year

American Express has long been synonymous with luxury and exceptional service, a reputation that has only deeped history dating back over forty years, these updates underscore American Express's commitment to evolving their offerings to meet the needs of today'sened over its over 170-year history. On June 16, 2025, the company revealed exciting plans to consumers.

1. Understanding the Cardholder: Evolving Consumer Demands

Howard Grosfield, enhance its U.S. Consumer and Business Platinum Cards®, marking its largest investment Group President of U.S. Consumer in a Services, articulated card the refresh to shifting landscape of date. consumer With updates spending, noting aimed particularly at that Millennials Millennials and Gen and Gen Z Z, now comprise who a accounted staggering for 35%35% of of total U total U.S..S. Consumer consumer spending last spending. This quarter, American demographic is driving the Express is demand poised for to elevate innovative features the Platinum that enhance not only the Card experience significantly.

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of card membership. By refreshing the Platinum### Expanding Airport Lounge Access

One of the most appealing aspects of the Platinum Card Cards, American Express aims to cater to these generational shifts in spending habits, prioritizing enhanced travel, dining, and has always been its airport lounge access. American Express currently leads the market with access to over 1,550 lounges lifestyle benefits.

Key Updates Include:

- **Revamped Travel Benefits in more than 500 airports**: Increased access to airport lounges.

- **Enhanced Dining globally. Notably, the company will soon open three Options**: Expanded new Cent restauranturion reservation capabilities Lounges.

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- **Increased Variety of Lounge Optionsy, which currently provides access to reservations at over 20,**: Access to various lounges enhances000 restaurants across more than 30 the travel experience, making it more seamless and countries. Moreover, the Fine Hotels + Resorts® (FHR enjoyable for cardholders.

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Dining### Features Features Tailored:

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This extensive dining network not to transform the Business only Platinum adds convenience Card but into an enhances the lifestyle essential tool for quality associated with the entrepreneurs and corporate leaders Platinum Cards.

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Beyond travel better and support dining, American businesses, Express offering solutions is that committed simplify to offering management and unique lifestyle experiences enhance travel experiences to its cardholders. for corporate members.

### Key Business Whether it's access to high-profile sporting Updates:

- **Flexible Spending Limits**: events, music festivals, or Adjusts based on various motorsport events, these experiences add an additional financial criteria.

- **Rich Rewards Structure**: Increased rewards layer of value to the Platinum Card offerings. As the company prepares for on business-related expenses.

- ** its cardAccess to Cash Flow refresh, it Management has sign Tools**:aled that more Offering virtual cards and other partnerships with leading brands will tools to facilitate business be announced, enhancing the transactions.

Alongside these benefits, breadth of experiences available to card members.

## Conclusion Business Platinum Card Members will enjoy the same premier dining and lounge

The upcoming updates to the U.S. Consumer and Business Platinum advantages as their consumer counterparts, making it a versatile tool for entrepreneurial Cards® reflect American Express's growth.

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## Conclusion: A New Era for American Express Platinum Card Holders and experiences at the forefront.

American Express's impending updates to their Platinum Cards signify a transformative period for cardholders, particularly in travel, dining, and lifestyle experiences. With a strategic focus on appealing to younger demographics and enhancing access to exclusive benefits, these changes promise to deliver an unmatched cardholder experience. As they prepare for further announcements in the fall, it’s clear that American Express is committed to leading the way in evolving the premium payments landscape.

By continually adapting to the needs of modern consumers, American Express reinforces its legacy rooted in innovation and customer satisfaction—ensuring that card members experience not just financial benefits, but a plethora of lifestyle enhancements.