Meta's Muse AI Momentum Just Won Over Wall Street — But the $145 Billion Spending Bill Is Raising Uncomfortable Questions
**By a Market Analyst & Business News Writer | October 22, 2026**
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## The Quarter That Split the Room
Let me tell you about a moment that captures the strange, exhilarating, and deeply anxious position Meta Platforms finds itself in right now.
On Wednesday, October 21, 2026, Meta reported third-quarter earnings that beat expectations on almost every line. Revenue came in at **$64.6 billion** — up **26% year over year** and above the **$63.35 billion** Wall Street expected. Adjusted earnings per share hit **$7.40**, beating the **$6.80** consensus by nearly 9%. And guidance for the fourth quarter came in above estimates, at **$74.5 billion** at the midpoint .
The stock, which had closed at **$697.52**, ticked up slightly in after-hours trading to **$712.61** .
But here's the number that has analysts and investors locked in a fierce debate: **$135 billion to $145 billion**. That's Meta's updated capital expenditure guidance for 2026 — a staggering sum that represents one of the largest corporate spending commitments in American history, all funneled into artificial intelligence infrastructure .
And it comes with a twist that nobody saw coming: Meta also announced plans to create a **new class of non-voting stock**, a move that raises questions about how the company plans to fund this spending spree without diluting Mark Zuckerberg's control .
The market's verdict? A resounding **"we're not sure."**
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## The Muse Miracle: What's Actually Working
Let me start with the good news, because the Muse story is genuinely remarkable.
### The Adoption Numbers
Muse, Meta's AI personal agent, launched in September. Within **six weeks**, it had gained **more than 10 million users** in the U.S. and Canada alone. But the number that matters more is this: **about 25% of people who set up Muse use it on any given day** .
Mark Zuckerberg emphasized on the earnings call that this is **more than double** the level that Threads started at, and higher than where other AI apps launched .
BNP Paribas analyst Nick Jones, who has a 28.8% average return rate, noted that Muse surpassed **10.4 million downloads** and retained **22.5% of new users after 14 days** .
### The Shopping Engine
But here's the detail that has analysts genuinely excited: **Shopping is the most common use case for Muse**.
More than **25% of Muse users** are engaging in shopping through the agent, with an **average purchase size exceeding $200 per transaction**. Zuckerberg revealed on the call that Plaid told Meta it had "not seen activity like they are seeing with their connector on any other service before." And in the first week, Meta had to work with Stripe to **raise credit limits** because the transaction volumes exceeded expectations .
This isn't just a novelty. This is a **commerce engine** being built inside an AI assistant. And it's already processing real money.
### The Engagement Flywheel
Even more important for Meta's core business: The AI improvements are lifting engagement across Facebook and Instagram. **Time spent on both apps hit all-time highs**, driven by LLM-powered content recommendations and Reels video .
Daily Active People reached **3.64 billion**, up 100 million year over year .
That's the paradox of Meta's AI spending. The money isn't just going into a speculative moonshot. It's **already improving the core advertising business** that generates virtually all of Meta's revenue.
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## The $145 Billion Question: Can Meta Afford This?
Now let's talk about the number that's making investors nervous.
### The Spending Outlook
Meta raised the lower end of its 2026 capital expenditure guidance to **$135 billion to $145 billion**, up from **$130 billion to $145 billion** . Analysts had been expecting **$138.27 billion** .
That's a staggering sum. For context, it's more than the annual GDP of roughly **100 countries**. It's larger than the entire market capitalization of most S&P 500 companies.
And it's not just data centers. Meta is spending on:
- **Third-party AI tokens** to support new product launches
- **Cloud infrastructure** to run Muse and its underlying models
- **Data centers** to train and serve future AI systems
### The Margin Compression
The spending is already hurting profitability. Meta's operating margin dropped to **20.1%** from **40.1%** in the same quarter last year .
That's a **20-percentage-point collapse**. Some of it was a one-time **$9.9 billion legal charge** related to a multi-state attorneys general agreement. But even excluding that, infrastructure costs and AI-related expenses are weighing heavily on margins .
### The Funding Question
Here's where the new stock class comes in.
Meta announced plans to create a **new class of non-voting stock**, a move that analysts interpret as a way to raise capital without diluting Zuckerberg's voting control. The company has already been tapping debt markets: In April 2026, Meta issued **$25 billion in senior notes** across six tranches, ranging from 4.55% notes due 2031 to 6.45% notes due 2066 .
But the spending is so large that even Meta's formidable cash generation may not be enough. Analysts at Simply Wall St project Meta's **free cash flow will be negative $6.5 billion in 2026**, despite generating **$134.6 billion in operating cash flow** .
That's the tension. Meta is spending so aggressively on AI infrastructure that it's burning through its cash reserves. And it's signaling that it may need to raise more capital — either through debt or equity — to keep the spending going.
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## The Analyst Split: StrongBuy Consensus, But Real Concerns
Let me give you the Wall Street reaction, because it's more nuanced than the headline numbers suggest.
### The Bulls
**Citi's Ronald Josey** reiterated a Buy rating with a **$905 price target**, arguing Meta is entering an AI product "super-cycle" powered by expanding compute capacity. He sees clear paths to monetization through **subscriptions, transaction fees, and enterprise offerings** .
**Bank of America's Justin Post**, ranked 138 out of 12,469 analysts with a 63.2% success rate, reiterated a Buy with an **$845 target**. He sees Meta as a top AI idea, citing Muse's potential to drive widespread adoption across Meta's 3.6 billion consumer users and 500 million enterprise customers .
**BNP Paribas' Nick Jones** maintained a Buy with an **$885 target**, though he noted that Meta still needs to demonstrate that downloads translate into meaningful revenue .
**Citizens JMP's Andrew Boone** maintained a Market Outperform with an **$885 target**, estimating Muse could generate **more than $10 billion in annual advertising revenue** once it surpasses 100 million daily active users by the end of 2027 .
### The Skeptics
**BNP Paribas' Jones** flagged a concern that doesn't get enough attention: **Growing restrictions from companies in e-commerce, banking, insurance, travel, and media are limiting Muse's access** over security concerns. He said those restrictions show Meta still needs to refine Muse's product-market fit and work with partners rather than disintermediate them .
**Bank of America analysts** wrote that they don't expect Muse to contribute significantly to Meta's overall business for the rest of 2026 and 2027, and instead "**will consume capacity without near-term revenues**" .
And the **Baird analysts** noted that while AI investments will help with future monetization, they "will continue to be the bigger needle-mover to quarterly results in the near-term" — because those investments are still improving the core advertising platform .
### The Consensus
Despite the concerns, the consensus remains overwhelmingly positive. According to TipRanks, analysts have a **Strong Buy** rating on META based on **39 Buys, 6 Holds, and 0 Sells** over the past three months, with an average price target of **$831.45** — implying roughly **19% upside** from the current price .
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## The Zuckerberg Vision: "Personal Superintelligence"
Let me step back and explain what Zuckerberg is actually trying to build, because the spending only makes sense in that context.
### The Mission
On the earnings call, Zuckerberg framed Muse as the vehicle for delivering **"personal superintelligence"** to billions of people. His argument is that a network of billions of AI agents, working together, will be able to accomplish far more than any single agent could alone .
"We believe that delivering this capability widely is the best thing that we can be doing," he said .
### The Business Model
Meta's plan for monetizing Muse has three components :
**Commerce fees.** For most users, Muse will be free. Meta will build commerce tools and charge businesses a fee based on the transactions it facilitates. Given the $200 average purchase size already being seen, the potential is enormous.
**Subscriptions.** For users who want the most advanced models or extra tokens, Meta offers **$20 and $100 monthly subscription plans**. For developers, access to the most powerful Muse Wonder Full model costs **$50 or $200 per month** .
**Enterprise.** For business owners who want additional features, or companies that want employees to use Muse for work, Meta will offer enterprise subscriptions. The company has already hired **CJ Desai** from MongoDB to lead a new enterprise platform .
### The Compute Bet
The key to making this work is **compute efficiency**. Zuckerberg said Meta expects to improve Muse's cost efficiency by **more than 10x in the next year**, which would enable it to be profitable once the revenue lines are at scale .
"If compute efficiency continues improving quickly for another few years, which we think is highly likely, then Muse will be highly profitable over the years," he said .
That's the bet. If Meta can drive down the cost of running Muse while simultaneously scaling its user base and monetization, the $145 billion spending will look like a bargain. If it can't, the spending will look like a monument to excess.
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## Frequently Asked Questions (FAQs)
### Q1: What were Meta's Q3 2026 earnings?
Meta reported **revenue of $64.6 billion** (up 26% year over year, beating estimates of $63.35 billion) and **adjusted EPS of $7.40** (beating estimates of $6.80 by 8.8%). Q4 revenue guidance came in at **$74.5 billion** at the midpoint, above expectations .
### Q2: How many people are using Muse?
Muse gained **more than 10 million users** in the U.S. and Canada within six weeks. About **25% of people who set up Muse use it daily** — more than double the level Threads started at. BNP Paribas reported **10.4 million downloads** and **22.5% retention after 14 days** .
### Q3: Why is Meta spending $145 billion?
The spending is for **AI infrastructure** — data centers, third-party AI tokens, and cloud capacity to run Muse and train future models. Meta raised the lower end of its 2026 capex guidance to **$135 billion to $145 billion** .
### Q4: How is Meta funding this spending?
Meta issued **$25 billion in senior notes** in April 2026 and announced plans to create a **new class of non-voting stock**, which analysts interpret as a way to raise capital without diluting Zuckerberg's control. Free cash flow is projected to be **negative $6.5 billion in 2026** despite $134.6 billion in operating cash flow .
### Q5: What is the new stock class about?
Meta plans to create a **new class of non-voting stock**. This would allow the company to raise capital by issuing shares without giving new investors voting rights, preserving Zuckerberg's control over the company .
### Q6: How does Meta plan to make money from Muse?
Three ways: **commerce fees** (charging businesses a percentage of transactions Muse facilitates), **subscriptions** ($20/$100/month for users, $50/$200/month for developers), and **enterprise offerings** (subscriptions for businesses and companies) .
### Q6: What are the biggest concerns about Meta's AI spending?
**Margin compression** (operating margin fell to 20.1% from 40.1%), **negative free cash flow**, and **uncertainty about when Muse will generate meaningful revenue**. Bank of America analysts said Muse "will consume capacity without near-term revenues" for the rest of 2026 and 2027 .
### Q8: What do analysts think of Meta stock?
The consensus is **Strong Buy** (39 Buys, 6 Holds, 0 Sells) with an average price target of **$831.45**, implying roughly **19% upside**. Citi has a $905 target, BofA has $845, and BNP Paribas and Citizens JMP both have $885 .
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## Conclusion: A Bet on the Future, Priced for Perfection
Meta's third-quarter earnings told two stories at once.
**The first story is one of triumph.** Muse is a genuine phenomenon. Ten million users in six weeks. Twenty-five percent daily engagement. Shopping transactions averaging $200. Core advertising engagement at all-time highs. The AI investments are already paying off in the business that matters most.
**The second story is one of anxiety.** A $145 billion spending bill. Margins cut in half. Negative free cash flow. A new stock class that raises questions about how the company will fund its ambitions. And a market that's not entirely sure whether Zuckerberg is building the future or burning the furniture to heat the house.
The analysts are overwhelmingly bullish. The consensus price target implies 19% upside. The "Strong Buy" rating has zero sells. Wall Street believes.
But the market's muted reaction — the stock ticked up only slightly after beating expectations — tells you something important. **The easy money has been made.** Meta's stock is up roughly **25% year-to-date**. The AI momentum is priced in. What matters now is execution.
Can Meta scale Muse to billions of users? Can it drive compute costs down by 10x? Can it turn shopping transactions into a meaningful revenue stream? Can it justify $145 billion in spending without destroying its margins?
Zuckerberg believes the answer to all of these is yes. He's betting the company on it.
For American investors, the message is clear: **Meta is no longer a value play.** It's a high-conviction bet on personal AI agents becoming the next computing platform. If Zuckerberg is right, the stock could double. If he's wrong, the correction will be brutal.
For American consumers, the message is simpler: **Muse is real, it's useful, and it's about to get a lot more integrated into your life.** Whether that's a good thing depends on how much you trust Meta with your shopping, your calendar, and your personal data.
The quarter was a win. The bet is still on.
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## Disclaimer
This article is for informational and educational purposes only and does not constitute financial, investment, or trading advice. The information contained herein is based on publicly available sources as of October 22, 2026. Stock market investments involve risk, including the potential loss of principal. Past performance is not indicative of future results. The author and publisher are not responsible for any financial decisions made based on the information presented in this article. Always consult a qualified financial advisor before making any investment decisions. The author does not hold positions in any of the securities mentioned.
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**Tags**: #Meta #META #MuseAI #AIStocks #StockMarketNews #Investing #MarketAnalysis #FinancialNews #MarkZuckerberg #MetaEarnings #Q32026 #TechStocks #BigTech #AIRevolution #PersonalAI #AIagents #MetaStock #GrowthStocks #WallStreet #AmericanInvestors #CapitalExpenditure #FreeCashFlow #OperatingMargin #NonVotingStock #Muse #ShoppingAI #EnterpriseAI #TechNews #StockMarket2026 #AnalystRatings #PriceTarget #StrongBuy



