Social Security Recipients Will Get More Money Next Year. Here's How Much the COLA May Boost Benefits.

 

Social Security Recipients Will Get More Money Next Year. Here's How Much the COLA May Boost Benefits.

## Introduction: The Inflation Catch-Up Game

If you're one of the roughly 75 million Americans receiving Social Security benefits, here's some news that might make your wallet feel a little heavier next year: your monthly check is likely going up.

The question is, by how much?

Based on the latest inflation data, experts are projecting the 2027 Cost-of-Living Adjustment (COLA) could land somewhere between **3.4% and 3.6%** . That's a significant bump from this year's 2.8% increase and would be the biggest annual adjustment since the 8.7% surge in 2023 .

But before you start planning that extra vacation, here's the reality check: this isn't a "raise" in the way you might think. It's an adjustment designed to help your benefits keep pace with inflation. And while a 3.6% increase sounds good on paper, experts warn that it may not fully cover the rising costs seniors are actually facing—especially when it comes to healthcare.

Let's break down exactly what's happening, how the COLA is calculated, what the experts are saying, and what it means for your bottom line in 2027.

---

## The Numbers: How Much Could Your Check Increase?

### The Latest Estimates

As of mid-August 2026, here's where the forecasts stand:

- **The Senior Citizens League** projects a **3.6% COLA** . This would raise the average retiree's monthly benefit from about $2,071 to roughly $2,146—an increase of **$75 a month** .

- **Independent analyst Mary Johnson** puts the estimate slightly lower at **3.4%** .

- **AARP** projects a **3.5% COLA** .

- **The Committee for a Responsible Federal Budget** offers the most conservative estimate at **3.2%** .

Despite the variations, all estimates agree on one thing: the 2027 COLA will be **above the historical average** of about 2.6% .

### The "Trump Bump" Debate

Some industry watchers have informally dubbed this anticipated increase the "Trump Bump," arguing that current economic conditions and the administration's trade policies are contributing to rising prices across the economy . Tariffs on imported goods, combined with geopolitical tensions in Iran and the Middle East, have pushed inflation higher than it might otherwise be .

But as financial experts caution, a "larger Social Security COLA means retirees are paying more for things, and Social Security is playing catch-up, not getting ahead" . It's inflation wearing a bow, not a favor.

### A Look Back: How We Got Here

To put the 2027 estimates in perspective, let's look at recent history:

| Year | COLA | Average Monthly Increase |

|------|------|--------------------------|

| 2022 | 5.9% | ~$92 |

| 2023 | 8.7% | ~$146 |

| 2024 | 2.5% | ~$49 |

| 2025 | 3.2% | ~$60 |

| 2026 | 2.8% | ~$56 |

| 2027 (Projected) | 3.4-3.6% | ~$67-$75 |

The rollercoaster reflects the extreme swings in inflation over the past few years—from pandemic-era spikes to the recent war-driven energy shocks .

---

## How the COLA Is Calculated: The Fine Print

### The CPI-W Formula

The Social Security Administration doesn't just pull a number out of a hat. The COLA is determined by a specific formula:

1. **Measure inflation**: The agency uses the **Consumer Price Index for Urban Wage Earners and Clerical Workers (CPI-W)**, a subset of the broader CPI that tracks price changes for a basket of goods and services .

2. **Compare third-quarter data**: The SSA compares the **average CPI-W for July, August, and September** of the current year to the **average for the same three months of the previous year** .

3. **Calculate the percentage increase**: If there's a rise, it's rounded to the nearest tenth of a percent—and that becomes the COLA .

This means the current 3.4%-3.6% estimates are **preliminary**. The official number won't be announced until **October 14, 2026**, after the September CPI data is released .

### Why This Matters

The COLA isn't about generosity—it's about **preserving purchasing power**. Social Security benefits were never designed to make you rich. They're meant to ensure that a fixed income doesn't get eroded by inflation.

As Shannon Benton, executive director of the Senior Citizens League, put it: "Seniors don't experience inflation as a percentage on a chart. They experience it at the grocery store, at the pharmacy, in their insurance premiums and when they pay the rent" .

The problem is that the CPI-W doesn't perfectly reflect the spending patterns of older Americans. That's why advocacy groups have long pushed for a switch to the **Consumer Price Index for the Elderly (CPI-E)**, which would more accurately track the costs seniors actually face—like healthcare and prescription drugs .

---

## The Real Story: A Higher COLA Doesn't Mean More Spending Power

### Playing Catch-Up

Here's the uncomfortable truth: a higher COLA doesn't necessarily mean you're getting ahead. It means inflation has been high enough to trigger a bigger adjustment.

"We are in a brave new world of breathtakingly high prices and costs," Mary Johnson, the independent Social Security analyst, told CNBC . While inflation has moderated from its peak, prices for essentials like housing, food, healthcare, and utilities remain significantly higher than they were a few years ago .

### The Medicare Squeeze

One of the biggest challenges for retirees is healthcare—particularly **Medicare Part D**, which covers prescription drugs.

The Centers for Medicare & Medicaid Services has announced that the **Part D Premium Stabilization Program will end on January 1, 2027** . This program provided increased subsidies to bring down premiums, and without it, "higher costs will be passed on to Medicare beneficiaries," Johnson warned .

If your Medicare premiums go up, they're deducted directly from your Social Security check. That means a 3.4% COLA could be partially—or entirely—eaten up by higher healthcare costs.

Johnson advises seniors to pay close attention to their Medicare choices during the **open enrollment period from October 15 to December 7** .

### What's Driving Inflation Now?

While the headline inflation rate has cooled, certain categories are still seeing sharp price increases:

- **Outpatient hospital care**: +5.8% 

- **Pet services and veterinary care**: +4.5% 

- **Energy**: Oil prices are about 24% higher than this time last year, directly impacting transportation and goods costs 

On the flip side, some categories have seen prices fall—including prescription drugs, which are down 3.1% for adult consumers .

### The Energy Wild Card

Energy markets and oil prices remain a major wild card for the COLA forecast. As of early August 2026, oil prices were about 24% higher than at this time last year . Any further geopolitical escalation—particularly involving the Strait of Hormuz, where roughly one-fifth of global oil supply flows—could send energy prices spiking again, driving inflation higher and potentially boosting the COLA even more.

---

## The Bigger Picture: Social Security's Solvency Crisis

### The 2032 Cliff

The COLA isn't just about your monthly check. It also has implications for the **long-term solvency of Social Security**.

The program's retirement trust fund is expected to run out of money by **the end of 2032**, according to the Social Security trustees . At that point, beneficiaries would face an abrupt **22% benefit cut** unless Congress acts .

That means the average retiree receiving about $2,071 a month could see their check drop to roughly **$1,615**—a loss of about $456 a month, more than the average retired household spends on groceries .

High COLAs provide welcome relief in the short term, but they also "impose significant costs on a Social Security retirement fund that is just six years from insolvency," the Committee for a Responsible Federal Budget noted .

### The Congressional Standoff

Despite bipartisan acknowledgment of Social Security's funding challenges, Congress has not yet taken meaningful action. The Social Security 2100 Act, which would use the CPI-E to calculate COLAs and raise revenue through increased payroll taxes, has been reintroduced but faces an uncertain future .

As The Senior Citizens League noted, the bill's prospects are "grim" with both House and Senate versions referred to committees .

---

## Frequently Asked Questions (FAQs)

### 1. What is the Social Security COLA for 2027?

Based on the latest estimates, the 2027 Cost-of-Living Adjustment is projected to be between **3.4% and 3.6%**. The final percentage will be announced on October 14, 2026, after the September inflation data is released .

### 2. How much will the average monthly benefit increase?

If the COLA is 3.6%, the average retiree's monthly check would increase from about $2,071 to roughly **$2,146**—a gain of about **$75 a month** . A 3.4% COLA would add about **$67 a month** .

### 3. Why is the 2027 COLA expected to be higher than this year's?

The 2026 COLA was 2.8%. The higher 2027 projection reflects the elevated inflation seen during the second quarter of 2026, driven in part by the Iran war, rising oil prices, and tariff policies .

### 4. Is a higher COLA a "raise" for Social Security recipients?

No, a COLA is not a raise. It's an adjustment designed to help benefits keep pace with inflation. As experts note, a larger COLA typically reflects higher consumer prices, which means retirees are paying more for goods and services .

### 5. How is the COLA calculated?

The SSA compares the average Consumer Price Index for Urban Wage Earners and Clerical Workers (CPI-W) from July, August, and September of the current year to the average from the same period the previous year. The percentage increase, rounded to the nearest tenth of a percent, becomes the COLA .

### 6. Could the COLA change between now and October?

Yes. The current estimates are preliminary and based on July CPI data. The final COLA will depend on inflation readings for **August and September** . If inflation spikes in the coming months—due to higher oil prices or geopolitical shocks—the COLA could be higher. If it cools further, it could be lower.

### 7. What does the COLA mean for Medicare premiums?

Higher Medicare premiums can eat into your COLA. The Part D Premium Stabilization Program is ending on January 1, 2027, which could result in higher prescription drug costs for beneficiaries . Seniors should review their Medicare options during open enrollment (October 15 – December 7) .

### 8. What are the risks to Social Security's future?

Social Security's trust fund is projected to be depleted by 2032. Without congressional action, beneficiaries would face an **abrupt 22% benefit cut** at that point . The issue has bipartisan recognition but no current legislative solution.

---

## Conclusion: Knowledge Is Your Best Financial Tool

The projected 2027 Social Security COLA of 3.4% to 3.6% is welcome news for the 75 million Americans who depend on these benefits. It's a tangible reminder that the Social Security system—despite its long-term challenges—continues to fulfill its core mission of helping seniors keep up with rising costs.

But here's the takeaway that matters most: **a higher COLA isn't a reason to celebrate—it's a signal to be vigilant**. Inflation remains elevated, healthcare costs are climbing, and the purchasing power of your dollar is still under pressure.

For retirees on a fixed income, the key is to stay informed:

1. **Watch for the official announcement** on October 14, 2026.

2. **Review your Medicare options** during open enrollment (October 15 – December 7) .

3. **Understand that your net benefit** will reflect Medicare premium changes.

4. **Stay engaged** on Social Security reform—your advocacy matters.

The COLA is a powerful tool for protecting your financial well-being in retirement. But it's not a magic bullet. It's a reminder that in a world of rising prices, knowledge truly is power. The more you understand about how Social Security works—and what's driving the numbers—the better equipped you'll be to make the most of every dollar.

---

## Disclaimer

*This article is for informational and educational purposes only and does not constitute financial, tax, or legal advice. The Social Security COLA estimates discussed are preliminary and subject to change. The final COLA will be officially announced by the Social Security Administration in October 2026. For personalized advice regarding your specific Social Security benefits, Medicare options, or retirement planning, please consult with a qualified financial advisor, tax professional, or the Social Security Administration directly. The author is not affiliated with the Social Security Administration or any government agency. All views expressed are based on publicly available information as of the date of publication.*

Bill Ackman Is Buying Netflix Again — and Adding Five More Stocks to His Portfolio

 Bill Ackman Is Buying Netflix Again — and Adding Five More Stocks to His Portfolio

## Introduction: The Return of the Activist with a New Playbook

Bill Ackman is back, and he's buying again.

The billionaire hedge fund manager, never one to sit on the sidelines, has just pulled off his **biggest portfolio overhaul in years**. On Thursday, Ackman unveiled **six new holdings** that include a dramatic return to Netflix .

The move marks a major pivot for the Pershing Square founder, who is coming off a challenging year for his funds. Through July, Pershing Square USA was down **3.5%** for the year, and London-listed Pershing Square Holdings was down **9.2%** — a stark contrast to the S&P 500's **13% gain** over the same period . This shake-up signals that Ackman is betting big on a new lineup to turn things around.

Alongside Netflix, the additions include **Visa, Mastercard, S&P Global, Intercontinental Exchange, and Alcon** . It's a sweeping move that reflects a clear investment thesis: **durable growth, strong earnings, and market dominance**. Let's break down exactly what Ackman is buying, why he's doing it, and what it means for you.

---

## The Netflix Redemption Arc: Why Ackman Is Betting Big Again

### The Painful $400 Million Lesson

To understand why Ackman is buying Netflix, you have to understand the **humiliating exit** in 2022.

Back then, Ackman poured over **$1 billion** into Netflix stock in January, betting on a streaming giant he believed was undervalued. But just months later, Netflix reported its first subscriber decline in over a decade, sending the stock into a tailspin .

Ackman did what he rarely does: he threw in the towel. He sold all of Pershing Square's Netflix shares at a loss—more than **$400 million** in the red . It was a black eye for an investor who prides himself on meticulous research and long-term conviction.

### What's Different This Time?

So why come crawling back? Ackman's team has a clear, articulate answer: **Netflix has won the streaming wars**.

As of June 30, Pershing Square held **3.15 million shares** of Netflix, representing **4.9% of the firm's portfolio** . In a letter to shareholders, Ackman and his Chief Investment Officer Ryan Israel laid out the logic:

> "Netflix has since effectively won the streaming wars. We expect Netflix to compound revenue at a double-digit growth rate, with content costs growing more slowly than revenue driving continued margin expansion… the company's current valuation multiple represents a substantial discount." 

Here's what's changed since the debacle of 2022:

1. **Crackdown on Password Sharing**: Netflix has aggressively monetized password sharing, converting millions of freeloaders into paying subscribers.

2. **Ad-Supported Tier**: The introduction of a lower-priced, ad-supported subscription tier has opened up a massive new revenue stream .

3. **Wider Content Margins**: The company's global content engine and AI-powered user experience are driving efficiency. Content costs are growing more slowly than revenue, which means **expanding profits**.

4. **Live Content Push**: Netflix has entered the live sports and events arena, broadening its appeal and advertising inventory .

Ackman's bet is that Netflix is no longer a growth-at-all-costs startup. It's a mature, cash-generating giant trading at a discount to its potential.

---

## The Five New Additions: A Blueprint for Durable Growth

While Netflix grabs headlines, Ackman's other five buys are equally strategic.

### Visa and Mastercard: The Cashless Future

Ackman has taken new positions in **Visa and Mastercard** . The thesis here is straightforward: **the world is moving toward a cashless economy**, and these two companies are the tollbooths on that highway.

As economic moats go, they don't get much wider. Visa and Mastercard have:

- **Unmatched global payment networks**

- **Massive barriers to entry** for competitors

- **Resilience to economic cycles** (people still need to pay for things, even in a recession)

- **Recurring revenue** from transaction fees

Ackman likely sees them as "compounders"—businesses that can grow earnings steadily for years, if not decades.

### S&P Global: The Financial Data Fortress

**S&P Global** is another "picks and shovels" play . The company provides credit ratings, market data, indices, and analytics to financial institutions, governments, and corporations.

Consider its competitive position:

- **S&P 500 Index**: The benchmark for American equities, generating licensing fees from countless ETFs and mutual funds.

- **Credit Ratings**: A duopoly with Moody's; switching costs are enormous.

- **Data Integration**: Financial institutions are locked into S&P's data and analytics platforms.

This is a business that doesn't need to reinvent itself—it just needs to keep collecting fees as the global economy grows.

### Intercontinental Exchange: The Exchange King

**Intercontinental Exchange** owns the New York Stock Exchange and operates commodities, fixed income, and forex trading platforms . It's a **market infrastructure play** that benefits from increased trading volumes.

The thesis is similar to the payment companies: if more assets are traded globally, ICE earns more in transaction fees, listing fees, and data sales. It's a levered bet on the global capital markets.

### Alcon: The Under-the-Radar Bet

**Alcon** is the **eye care company** spun off from Novartis . It might seem like an odd addition to a portfolio of financial services and media companies, but it fits a familiar Ackman pattern: **market leadership in a durable sector**.

Alcon is the global leader in:

- Surgical equipment for cataract and refractive surgery

- Contact lenses

- Ocular health products

The thesis: as the global population ages and eye care needs increase, Alcon's revenues will grow steadily. It's a **defensive, recession-resistant** play that adds diversification to the portfolio.

---

## The "Why Now": Ackman's Big Pivot

### A Portfolio Shake-Up Years in the Making

Ackman typically runs a **highly concentrated portfolio** of no more than a dozen companies . Adding six new positions at once is a **massive overhaul**. What's driving it?

1. **The AI Distraction**: Ackman sees the market's obsession with AI as creating **opportunities elsewhere**. As one letter put it, a market focused on AI had created "opportunities in other stocks" .

2. **Fund Underperformance**: With Pershing Square struggling compared to the S&P 500, Ackman needs a catalyst .

3. **The New Fund**: Ackman listed his new fund, **Pershing Square USA**, on the NYSE in April. The public listing means he needs to attract new capital and show performance .

### The Funding Story

How did Ackman pay for this shopping spree?

Earlier this year, Ackman made a splash by building a **$2 billion Microsoft position** . The trade was funded by slashing his Alphabet stake nearly 95% .

It's classic Ackman: **aggressive portfolio reallocation** when he sees a new opportunity. The Microsoft bet came at **21x forward earnings**—a price he considered attractive for a company at the center of enterprise computing.

---

## What This Means for American Investors

### The "Ackman Effect" on Stock Prices

Ackman is one of the most closely watched investors in the world. His social media presence on X attracts **2.7 million followers** . When he makes a move, retail investors take notice.

Expect increased interest—and potentially higher stock prices—in:

- **Netflix (NFLX)**

- **Visa (V)**

- **Mastercard (MA)**

- **S&P Global (SPGI)**

- **Intercontinental Exchange (ICE)**

- **Alcon (ALC)**

### Lessons from the Ackman Playbook

For individual investors, Ackman's moves offer a window into his investment philosophy:

1. **Don't Be Afraid to Re-Enter After a Loss**: The Netflix re-entry shows that even the best investors can get a second chance. Conditions change, and so should your thesis.

2. **Focus on Earnings Growth**: Ackman said he believes the firms' earnings are **poised for strong growth**, which he views as "the greatest driver of investment value over time" .

3. **Durable Competitive Advantages**: Each of Ackman's new picks has a wide economic moat—from Netflix's content library to Visa's payment network to ICE's exchange monopoly.

### Risks to Consider

Ackman's picks are not without risk:

- **Netflix faces intense competition** from Disney, Amazon Prime Video, YouTube, and TikTok for attention and content dollars .

- **Financial stocks like Visa and Mastercard** are sensitive to economic cycles; a recession could impact transaction volumes.

- **S&P Global** and **ICE** are exposed to market volatility; if trading volumes collapse, so do their revenues.

- **Alcon** is subject to regulatory and healthcare policy changes.

---

## The Backstory: Why Ackman's Moves Matter

### The Activist Investor Turned Capital Allocator

Bill Ackman is one of the most famous—and controversial—investors of his generation. Known for activist campaigns against companies like Herbalife, ADP, and Valeant, Ackman has evolved into a **"capital allocator"** who rarely makes public activist noise.

His portfolio now resembles a **blue-chip compounder fund** rather than a traditional activist hedge fund. The new additions fit this mold perfectly: market-leading businesses with durable growth, strong balance sheets, and resilient earnings.

### The Context: A Challenging Year

Ackman's funds have faced headwinds :

- Through July, **Pershing Square USA** was down 3.5%.

- **Pershing Square Holdings** (London-listed) was down 9.2%.

- The **S&P 500** was up 13% over the same period.

This underperformance may have been the catalyst for change. The new positions represent a bet that Ackman can regain his edge by buying high-quality businesses at reasonable valuations.

### The Restructuring Catalyst

Ackman also exited his estimated **$1.5 billion position in Universal Music Group** after the company rejected his $65 billion takeover bid . The move freed up capital for the new positions and signaled a willingness to move on from activist-style bets.

---

## Frequently Asked Questions

### 1. What stocks did Bill Ackman buy in his portfolio overhaul?

Ackman added **six new holdings**: Netflix, Visa, Mastercard, S&P Global, Intercontinental Exchange, and Alcon . The move represents his biggest portfolio restructuring in years.

### 2. Why is Ackman buying Netflix again after selling at a loss in 2022?

Ackman believes Netflix has "won the streaming wars." The company has successfully monetized password sharing, introduced an ad-supported tier, and is expanding margins. As of June 30, Pershing Square held 3.15 million shares of Netflix, representing 4.9% of its portfolio .

### 3. How much did Ackman lose on Netflix in 2022?

Ackman invested over **$1 billion** in Netflix in early 2022 but sold at a loss of **more than $400 million** after the company reported its first subscriber decline in over a decade .

### 4. Why is Ackman buying Visa and Mastercard?

Ackman sees Visa and Mastercard as **"compounders"** with unmatched global payment networks, massive barriers to entry, and recurring revenue streams. The world's shift toward a cashless economy makes these businesses durable growth plays .

### 5. What is Intercontinental Exchange and why is Ackman buying it?

Intercontinental Exchange owns the **New York Stock Exchange** and operates commodities, fixed income, and forex trading platforms . It's a market infrastructure play that benefits from increased trading volumes and global capital market growth.

### 6. How are Ackman's funds performing in 2026?

Through July, **Pershing Square USA** was down 3.5% for the year, and London-listed **Pershing Square Holdings** was down 9.2%. By comparison, the S&P 500 gained 13% over the same period .

### 7. When will Ackman's new holdings be publicly disclosed?

Ackman is expected to detail the investments on an analyst call. The new names will appear in **13-F filings** on Friday, which the SEC requires from fund managers with ownership stakes in U.S. companies at the end of each quarter .

### 8. What are the risks of following Ackman's picks?

Ackman's picks carry standard market risks. Netflix faces competition from Disney and Amazon; Visa and Mastercard are sensitive to economic cycles; and financial data/exchange companies like S&P Global and ICE are exposed to market volatility. Always do your own research before investing .

---

## Conclusion: A New Chapter for Ackman—and His Followers

Bill Ackman's latest portfolio overhaul is more than just a quarterly disclosure—it's a **statement of intent**.

After a painful 2022 Netflix experience, after underperforming the S&P 500 for much of 2026, and after turning 60, Ackman is signaling that he's **not done evolving**. His new positions are a bet on durable, cash-generating businesses with wide moats, not speculative growth stories.

Whether you follow Ackman's moves or not, there's a lesson here for every American investor: **conviction matters**. When Ackman lost $400 million on Netflix, he didn't swear off the stock forever. He waited, studied, and when the fundamentals shifted, he bought again.

His thesis is clear: Netflix is no longer a disruptor—it's the establishment. Visa and Mastercard are toll roads to the global economy. S&P Global and ICE are the infrastructure of modern capitalism. And Alcon is the quiet giant in healthcare.

It's a portfolio built for a world where **growth is harder to find and quality matters more than ever**. Whether Ackman's picks will outperform remains to be seen, but one thing is certain: when Bill Ackman makes a move, it's worth paying attention.

---

## Disclaimer

*This article is for informational and educational purposes only and does not constitute financial, investment, tax, or legal advice. All views expressed are based on the analysis of publicly available information, including 13-F filings, media reports, and research. The author does not endorse any specific investment strategies or stock recommendations mentioned. Investing in financial markets involves significant risk, including the potential loss of principal. Past performance is not indicative of future results. Before making any investment decisions, please consult with a qualified financial advisor who can evaluate your specific situation. The author may hold positions in some of the securities mentioned and has no obligation to disclose changes in such holdings.*

Your Favorite Guac Could Be Riskier Than You Think: The Whole Foods Salmonella Recall You Need to Know About

 Your Favorite Guac Could Be Riskier Than You Think: The Whole Foods Salmonella Recall You Need to Know About

## Introduction: The Party Snack That Turned Into a Public Health Alert

Picture this: you've just grabbed a container of Whole Foods' spicy guacamole for your weekend BBQ. The label reads "fresh," the ingredients look clean, and you've trusted this brand for years. Then, your phone buzzes with a news alert: Whole Foods is recalling guacamole, salsa, pico de gallo, and prepared foods in **12 states** over salmonella concerns . Suddenly, that tasty dip looks a lot less appetizing.

On August 12, 2026, the FDA announced that **Whole Foods Market** had initiated a recall of dozens of products sold in its Produce and Prepared Foods departments . The culprit? Fresh jalapeños sourced from **Coast Citrus Distributors**, which have been linked to a broader salmonella outbreak that has now sickened **345 people across 27 states** .

As the FDA and CDC continue their investigation into the outbreak, Whole Foods has pulled more than four dozen items from its shelves in states including **Texas, Oklahoma, Louisiana, Arkansas, Wisconsin, Michigan, Illinois, Indiana, Iowa, Missouri, Kentucky, and Ohio** . While no illnesses have been reported directly from Whole Foods products, the recall serves as a sobering reminder of how quickly contaminated produce can infiltrate the food supply chain—and how crucial it is to stay informed .

## A Ripple Effect: The Outbreak Beyond Whole Foods

The Whole Foods recall is just one piece of a much larger puzzle. The salmonella outbreak, which has been traced to jalapeños imported from a grower in **Sinaloa, Mexico**, has already triggered a cascade of recalls across multiple retailers and restaurant chains . Taylor Farms, a major producer of fresh prepared foods, also issued a recall of products containing the contaminated peppers . Affected businesses include **Taylor Farms, Deli Kitchen, H-E-B brands, Marketside, Wawa, Albertsons, Randalls, Tom Thumb, Hannaford, Chipotle, and QDOBA** .

This outbreak is a textbook case of how a single contaminated ingredient can ripple through the entire food system. According to the FDA, Coast Citrus Distributors—the supplier at the center of the investigation—has already stopped importing jalapeños from the implicated grower and has agreed to recall remaining product . But the damage was already done: the outbreak, which began between June 19 and July 20, 2026, has led to at least **36 hospitalizations** .

## What You Bought and What to Do

If you shopped at Whole Foods in the affected states between **August 7 and August 16, 2026**, you could be at risk. The recalled products include a wide range of items:

- **Guacamole** (mild, spicy, roasted corn, pomegranate, and no-tomato varieties)

- **Pico de gallo**

- **Salsas** (mango pineapple, tomatillo, peach, heirloom tomato, and more)

- **Prepared foods**, including a Caribbean mango pineapple turkey burger meal 

The FDA has published a full list of affected products, including PLU codes and "Best Before" or "Best By" dates . If you have any of these products, **do not eat them**. Whole Foods advises customers to throw them away or return the item to any Whole Foods Market store with a valid receipt for a **full refund** .

## Why This Recall Matters: The Human Cost

Salmonella is not something to take lightly. According to the FDA, the bacterium can cause **serious and sometimes fatal infections** in young children, frail or elderly people, and individuals with weakened immune systems . In otherwise healthy adults, symptoms often include:

- Fever

- Diarrhea (which may be bloody)

- Nausea

- Vomiting

- Abdominal pain

In rare cases, the infection can enter the bloodstream, leading to more severe conditions like **arterial infections, endocarditis, and arthritis** . With 345 confirmed cases and 36 hospitalizations in this outbreak, the stakes are high .

## The Bigger Picture: Trust and Transparency

This recall raises uncomfortable questions about the safety of our food supply. How did contaminated jalapeños make it into so many products before anyone detected the problem? And what does this mean for the growing "clean label" movement that Whole Foods has championed for years?

For now, the FDA is urging consumers to stay vigilant. The agency has recommended improved sanitation measures, supplier verification, and refrigeration practices for fresh produce . Meanwhile, the CDC continues to investigate the source of the outbreak, with the grower in Sinaloa still under scrutiny .

As for Whole Foods, the company has moved quickly to pull affected products. A spokesperson told CBS News that "nothing matters more to us than our customers' safety," and the retailer is encouraging anyone who may have purchased the recalled items to act immediately .

## Frequently Asked Questions (FAQs)

**1. What specific products are being recalled?**

Whole Foods is recalling a wide range of products containing jalapeños, including various guacamoles (such as Mild Guacamole Dip No Tomatoes and Spicy Guacamole Dip), pico de gallo, salsas (like Mango Pineapple Salsa and Tomatillo Salsa), and select prepared foods. The full list is available on the FDA website .

**2. Which states are affected by this recall?**

The recalled products were sold in the following 12 states: Arkansas, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Missouri, Ohio, Oklahoma, Texas, and Wisconsin. They were available online and in-store at Whole Foods Produce and Prepared Foods departments .

**3. Are there any reported illnesses linked to the Whole Foods products?**

No. Whole Foods and the FDA have confirmed that no illnesses have been reported specifically in connection with the products affected by this recall. The issue stems from a broader supply chain concern .

**4. What should I do if I bought one of these products?**

If you have purchased a recalled item, you should not consume it. Throw the product away immediately or return it to any Whole Foods Market store with a valid receipt for a full refund .

**5. What is causing the salmonella contamination?**

The contamination is linked to fresh jalapeños sourced from Coast Citrus Distributors. A grower in Sinaloa, Mexico, that supplies these jalapeños has been identified as the potential source of the salmonella outbreak . Coast Citrus Distributors has stopped importing from the implicated grower and is working with health officials.

## Conclusion: Stay Informed, Stay Safe

The Whole Foods recall is a wake-up call. In an age of complex global supply chains, contaminated produce can reach your table before anyone realizes there's a problem. The FDA and CDC are working to contain the outbreak, but the ultimate responsibility lies with us as consumers.

Check your fridge, check your pantry, and check the dates. If you live in one of the 12 affected states—or if you've recently shopped at Whole Foods online—take a moment to verify whether you have any of the recalled products. It's a small step that could spare you from a serious illness.

And remember: this isn't just about one recall. It's about a system that needs constant vigilance. As consumers, we have the power to demand better transparency, better oversight, and ultimately, safer food.

---

## Disclaimer

This article is for informational purposes only and does not constitute professional medical, legal, or regulatory advice. If you believe you have consumed a recalled product and are experiencing symptoms of salmonella infection, contact your healthcare provider immediately. The information provided is based on publicly available FDA recall notices and media reports as of the publication date. Please refer to the official FDA website for the most current recall list and updates. Always consult with a qualified professional for advice tailored to your specific situation.

The '20% Rule' Behind Giorgos Tsetis' Blueprint for a New Kind of Family Office

 The '20% Rule' Behind Giorgos Tsetis' Blueprint for a New Kind of Family Office

## Introduction: The Restless Philanthropist

Family offices are built to be patient. They're designed to preserve wealth across generations, investing with a time horizon measured in decades, not quarters. But Giorgos Tsetis is not patient.

The 41-year-old co-founder of Nutrafol—the hair-growth supplement brand he sold to Unilever at a $3.5 billion valuation—is in a hurry . Through his family office, Great Things, Tsetis is backing high-flying startups at a rapid pace while committing at least 20% of annual net realized profits to philanthropy .

It's a radical departure from the traditional family office model. And Tsetis hopes it becomes a blueprint for other wealthy families to give back now rather than as an afterthought .

"As innovation is creating this extraordinary amount of wealth, what we're designing is a model to share those windfalls," Tsetis told CNBC. "And there's restlessness with that. It's like we need to do it now" .

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## The 20% Rule: Turning Profit into Purpose

### The Venture Capital Inspiration

The Great Things formula was inspired by the economics of venture capital and private equity, according to Gabriel Cooperman, Tsetis' financial advisor and a managing director at UBS Wealth Management .

"Basically what he's done is just turned the profit-sharing interest into a charitable-sharing interest," Cooperman said. "We know it works. We know it's very sustainable" .

The minimum 20% giving commitment is the centerpiece of this model. It ensures that as Great Things generates returns from its investments, a significant portion flows directly to charitable causes. This isn't philanthropy as an afterthought—it's philanthropy baked into the business model.

### The Financial Engine

The numbers tell the story. Over the past 18 months, Tsetis has invested nearly $40 million and committed about $7 million to nonprofits through gifts and pledges . At his current pace, he expects to deploy another $60 million within the next two years .

The AI boom has been the primary engine of this rapid wealth creation. Through a secondary exit, Great Things realized a seven-times return on its Anthropic investment in just 18 months . These quick profits have allowed Tsetis to fund his philanthropic commitments at an unusually fast pace.

To smooth out the inevitable volatility of investment returns, Tsetis established a donor-advised fund that serves as a buffer if profits in a given year don't cover the firm's charitable commitments . Great Things typically makes three- to five-year pledges to its partner nonprofits .

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## The Portfolio: Where the Money Goes

### The High-Growth Startups

Tsetis' investment strategy is aggressive. The family office backs high-flying startups in sectors like artificial intelligence, biotechnology, and frontier technology. The portfolio includes:

- **Anthropic**: Tsetis realized a 7x return in 18 months 

- **SpaceX**: A long-standing investment 

- **Lila Sciences**: A 3-year-old startup with its own AI model and automated robotic labs that make scientific research faster and cheaper 

- **Polymarket**: The controversial prediction-market startup 

- **NewLimit**: A longevity startup 

- **BreakBio**: A developer of personalized cancer vaccines 

### The Philanthropic Causes

Great Things' charitable giving spans a diverse range of causes. Tsetis has backed organizations including:

- **Every Cure**: A nonprofit using AI to identify existing drugs that can treat rare diseases. Tsetis made a generous $1 million donation to this organization . "Every Cure is practical and deeply humane: it's focused on finding solutions that may already be within reach, and using AI to accelerate discovery in a way that's never been possible before" .

- **An after-school boxing academy in the Bronx** 

- **Ubuntu Pathways**: A provider of education and HIV treatment in South Africa 

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## The Philosophy: Why Now Matters

### The Urgency of Giving

For Tsetis, the urgency is personal. "I've got kids, and obviously I think about the future. But what I think more about is we need to solve problems together as we speak" .

He's part of a growing class of ultra-wealthy millennials who are setting up family offices early in life to promote causes over sheer wealth preservation . Unlike traditional family offices that focus on passing wealth to the next generation, Tsetis has a different view.

"I think the last thing you want to hand over to your children is wealth," he said. "I don't necessarily think that is beneficial, even though we may think that that's true" .

Tsetis wants to make impact now, and he's excited about involving his children in those processes so they can see what's happening in the world .

### The Personal Connection

Tsetis' commitment to philanthropy is rooted in his own experience. After struggling with hair loss in his 20s, he co-founded Nutrafol in 2014 . The company became the leading dermatologist-recommended hair growth supplement brand, attracting over 2 million users .

But success brought a different perspective. "I'm profoundly grateful that Nutrafol succeeded, not just because it created financial upside, but because it created perspective," he said. "It gave me the space to zoom out and ask: Where can I actually help? What suffering can we reduce? What futures can we unlock?" 

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## The Evolution: Getting Wiser About AI

### From Bullish to Cautious

The AI boom that has reaped quick returns for Great Things is bound to wane, according to Roman Kalantari, Tsetis' partner and former chief experience and technology officer at Nutrafol .

"Anyone who tells you there's not going to be a slowdown or a correction of some kind has really bought into the hype machine," Kalantari said. "When I look at these AI companies, I really try to think about who's going to survive that correction" .

As a result, Great Things is moving with more caution. The firm is focusing on late-stage rounds to prioritize liquidity and moving away from pure AI startups . Instead, they're looking for companies that have a durable value proposition and are built on their own technology rather than that of OpenAI or Anthropic .

### The Lila Sciences Example

Lila Sciences, which Great Things recently reinvested in, checks both boxes. The 3-year-old startup has its own AI model and builds automated robotic labs that make scientific research faster and cheaper . It represents the kind of "AI as research infrastructure" rather than "AI as feature" that Kalantari believes will survive a market correction .

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## The Tension: Profit vs. Impact

### The Polymarket Dilemma

Tsetis and Kalantari are still working out how to balance investments in winning technologies with their broader commitment to impact. The firm's portfolio includes Polymarket, the controversial prediction-market startup .

"This was a conscious decision to participate and see if we can generate significant returns and do what we believe is right with those returns," Tsetis said .

It's a revealing statement. Tsetis isn't pretending that all his investments are perfectly aligned with his philanthropic mission. He's making a pragmatic calculation: generate returns from any source, then use those returns for good.

### The Scaling Challenge

Tsetis acknowledges that if he applied a stricter "traditional" impact investing lens, the model might be harder to scale . "We're just doing what works for us, making the model sustainable, and hope it can serve others well" .

The tension is real. Traditional impact investing often requires sacrificing returns for mission alignment. Tsetis' model flips this: maximize returns, then allocate a portion to mission. It's a different approach that may be more scalable, even if it's less ideologically pure.

---

## The Blueprint: What Other Families Can Learn

### Speed and Focus

Great Things can move quickly because it has no outside investors. Investment decisions come down to Tsetis and Kalantari . This speed allows them to capitalize on market opportunities that slower-moving family offices might miss.

### The Structural Innovation

The family office model that Cooperman helped structure turns traditional venture capital economics on its head. By converting profit-sharing interests into charitable-sharing interests, Great Things creates a self-sustaining cycle: invest aggressively, capture returns, and commit a significant portion to philanthropy .

### The Personal Touch

Tsetis' approach is highly personal. His wife, Cerelina Proesl, advises on philanthropy . His goal is to give portfolio companies a voice in how investment returns are donated . He wants his children to see philanthropy in action.

---

## Frequently Asked Questions

### 1. What is the "20% rule" in Giorgos Tsetis' family office?

The 20% rule requires Great Things to allocate at least 20% of its annual net realized profits to philanthropy . The rule is inspired by the profit-sharing economics of venture capital and private equity, where profits are distributed to partners.

### 2. Who is Giorgos Tsetis?

Giorgos Tsetis is the co-founder and former CEO of Nutrafol, a hair-growth supplement brand that was acquired by Unilever at a $3.5 billion valuation . After selling his stake, he launched a family office called Great Things to invest in startups and fund philanthropic causes .

### 3. How much has Great Things invested and donated?

In the past 18 months, Tsetis has invested nearly $40 million and committed about $7 million to nonprofits through gifts and pledges. He expects to deploy another $60 million over the next two years .

### 4. What investments has Great Things made?

Great Things has backed AI companies including Anthropic (7x return in 18 months), SpaceX, Lila Sciences, and Polymarket, among others . The firm is now becoming more cautious about pure AI startups .

### 5. What philanthropic causes does Great Things support?

Great Things supports organizations including Every Cure (which uses AI to find new uses for existing drugs to treat rare diseases), an after-school boxing academy in the Bronx, and Ubuntu Pathways (which provides education and HIV treatment in South Africa) .

### 6. Why is Great Things becoming more cautious about AI?

Partner Roman Kalantari, who started his career during the dot-com bubble, believes an AI correction is inevitable . The firm is shifting from pure AI startups to companies with durable value propositions and proprietary technology that can survive a market downturn .

### 7. What makes Great Things different from a traditional family office?

Traditional family offices focus on preserving wealth across generations with a patient, long-term approach . Great Things is designed to move quickly, invest aggressively, and channel a significant portion of returns to philanthropy now rather than later . Tsetis has called the traditional approach "the last thing you want to hand over to your children" .

### 8. Can other families replicate this model?

Tsetis hopes so. He has designed Great Things as a blueprint for other wealthy families to give back now rather than as an afterthought . The model combines an aggressive investment strategy with a built-in charitable commitment, using a donor-advised fund to buffer against the volatility of investment returns .

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## Conclusion: A New Model for Wealth in the AI Age

Giorgos Tsetis' Great Things family office represents something genuinely new: a fusion of aggressive venture investing and rapid philanthropy. The 20% rule ensures that as AI creates extraordinary wealth, a significant portion of that wealth flows immediately to charitable causes.

Tsetis is part of a broader shift among younger, ultra-wealthy entrepreneurs who are questioning the traditional family office model. Why wait decades to make an impact? Why hand enormous wealth to children who didn't earn it? Why not use the leverage of capital to address problems now?

The model isn't perfect. The tension between profit and impact is real, as the Polymarket investment demonstrates. The AI boom that has generated such quick returns will eventually cool, requiring the firm to adapt. And the 20% rule, while admirable, depends on consistently generating profits to fund it.

But the ambition is unmistakable. Tsetis wants to show that wealth creation and social impact aren't opposing forces—they can be integrated into a single model that moves faster and gives more than either approach alone.

"At Great Things, we don't back organizations as structures—we back people as forces for change," he said . In an era of extreme wealth concentration, that's a message worth paying attention to.

---

## Disclaimer

*This article is for informational and educational purposes only and does not constitute financial, investment, tax, or legal advice. The views expressed are based on publicly available information and the author's analysis. Family office structures, investment strategies, and philanthropic commitments are inherently individual and may not be appropriate for all families or investors. Past performance is not indicative of future results. Before making any financial or philanthropic decisions, please consult with qualified advisors who can evaluate your specific situation. The author may have professional connections to individuals or organizations mentioned in this article and has no obligation to disclose such connections.*

Inside Wealth: Monterey Car Week Auctions Could Hit a Record $500 Million, With Help From Younger Buyers

 Inside Wealth: Monterey Car Week Auctions Could Hit a Record $500 Million, With Help From Younger Buyers

## Introduction: The Half-Billion-Dollar Parking Lot

Let's start with a number that will make your eyes widen: **$500 million**. That's the projected total for classic car auctions during Monterey Car Week 2026. It's a staggering figure that would shatter the previous record of $471 million set in 2022.

And here's the twist: the buyers driving this spending spree aren't the gray-haired collectors you might expect. They're **millennials and Gen Zers** who are trading their nostalgia for the cars they grew up dreaming about.

As McKeel Hagerty, CEO of the classic car insurance and auction company, put it: "With strong bidding, this could be the first half-billion-dollar auction week the collector world has ever seen".

This isn't just about cars. It's about a massive generational wealth transfer, a tech-fueled boom, and a fundamental shift in what rich people consider worth collecting. Let's dive into what's happening on the Monterey Peninsula this week—and what it says about the economy, investing, and the changing face of American wealth.

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## The Numbers: $500 Million in Four Days

### Breaking Down the Record Projection

The Monterey Car Week auctions are the Super Bowl of the collector car world. Five major auction houses—Bonhams, Broad Arrow, Gooding Christie's, Mecum, and RM Sotheby's—set up within a few miles of one another and roll out the most valuable automobiles on Earth.

This year, Hagerty's analysts project:

- **Optimistic scenario:** $496 million

- **Midpoint forecast:** $470 million

- **Record number of million-dollar cars:** 177 lots expected to sell for $1 million or more, surpassing the previous high of 158 in 2022

Total lot counts are expected to stay roughly flat compared to previous years. What's changed is the **mix**: more seven- and eight-figure cars have been consigned this year than ever before.

### The 2025 Rebound

To put this year's projections in context, last year was a down year. The 2025 Monterey auctions totaled approximately **$432.7 million** across the major houses. That was a dip from the 2022 record, reflecting a broader market cool-down in 2023 and 2024.

But the market snapped back during Monterey last year and has continued to gain momentum. According to Hagerty, live auction sales are up **28% over the past 12 months**. The stock market's near-record highs are providing fuel for buyers willing to spend big.

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## The Generational Shift: Why Younger Buyers Are Changing the Game

### The Cars of Their Youth

The biggest story beneath the headline numbers is the dramatic shift in what collectors are buying.

"Rather than buying the 1950s and 1960s cars favored by older generations, new buyers are bidding up modern supercars from their own youth".

Translation: **millennials and Gen Z aren't buying their grandfather's cars**. They're buying the cars they had posters of on their bedroom walls.

This is a seismic shift in the collector market. For decades, the most valuable cars at Monterey were pre-war classics and 1950s-60s Ferraris—the cars that baby boomers grew up idolizing. Now, younger collectors are driving up prices for:

- **Ferrari F40, F50, and Enzo**

- **Bugatti Veyron**

- **Porsche Carrera GT**

- **Koenigsegg**

- **Pagani**

- **Ford GT**

According to industry data, prices for some of these cars have **doubled over the past two years**.

### The Blue Chip Divergence

The shift is so pronounced that the **Hagerty Blue Chip Index**—which tracks the value of top traditional collector cars—**fell 2% over the past 12 months**. At the same time, younger collectors are paying record prices for cars from the 1980s, 1990s, and 2000s.

Modern supercars—generally defined as cars built from the mid-1980s onward—are projected to account for roughly **60 percent of total sales this year**. That's a dramatic increase from just a few years ago. The average model year of cars on offer has crept from **1967 just three years ago to 1974 today**.

### Nostalgia as an Asset Class

This is nostalgia investing at its most visible. Younger collectors aren't buying cars as museum pieces—they're buying their childhood dreams.

The most expensive car coming up for sale in Monterey is a **1996 McLaren F1 GTR**, estimated to fetch **$35 million** at RM Sotheby's. A **2023 Ferrari Daytona SP3** could also be in the top 10 this year, estimated at more than **$10 million**.

And the records are already falling. In January, a **2003 yellow Ferrari Enzo sold for $17.9 million** at Mecum Auctions—nearly triple the previous record price for an Enzo. In March, at Broad Arrow's auction at Amelia Island, a **2003 black Enzo went for $15.2 million** and a **2005 Porsche Carrera GT sold for $6.7 million**, more than doubling the previous auction record for a Carrera GT.

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## The Headline Cars: What's on the Block

The consignment list this year reads like a dream garage. Here are the cars everyone is watching:

### The McLaren F1 GTR (Estimate: $35 Million)

Chassis 10R is the first production example of the 1996 GTR version and McLaren's official development car for the Le Mans program. It participated in the 1996 24 Hours of Le Mans tests and was later converted for road use. Its previous owner? **Nick Mason**, drummer of Pink Floyd. It wears a unique red-and-yellow livery and carries the highest estimate of the week.

### The Ferrari 250 P (Estimate: $15-20 Million)

Chassis 0810 is the car that changed Ferrari's racing direction: the very first 250 P, the marque's original mid-engine V-12 sports-racing prototype. Developed under Mauro Forghieri with input from John Surtees, it finished 2nd overall at the 1963 12 Hours of Sebring and 3rd overall at Le Mans before a long second career with Luigi Chinetti's North American Racing Team. It has been in the same North American collection since 1988.

### The Shelby Cobra Daytona Coupe (Estimate: "In Excess of $25 Million")

Chassis CSX2300 is the only Daytona Coupe that Carroll Shelby personally owned. Built to beat Ferrari's 250 GTO, it campaigned across the 1964 Tour de France and Shelby American's championship-winning 1965 FIA GT season. After a second competition life in Japan through the late 1960s, it returned to Shelby himself in 1975. It stands among the most valuable American cars ever brought to market.

### The Aston Martin DB4 GT Zagato (Estimate: $12-15 Million)

Chassis 0186/R is the fourteenth of only 19 DB4 GT Zagatos ever built and the only one delivered new to Australia. It won its first race in February 1962 with three-time Australian Grand Prix winner Doug Whiteford at the wheel. It has been restored to perfection by Zagato and won Best of Show at the Louis Vuitton Concours d'Elegance 2002, class wins at Villa d'Este and Pebble Beach, and a finalist spot at Pebble Beach in 2019. It holds a previous world record for a British car sold at auction.

### The Ferrari F50 of Mike Tyson (Estimate: $6-8 Million)

This F50, number 73 of 349 produced and one of just 55 sent to the U.S. market, belonged to the former heavyweight champion. It has received Ferrari Classiche certification, confirming matching numbers on engine, transmission, and bodywork. Last year, the ex-Ralph Lauren F50 sold for $9.25 million.

### The Ferrari 288 GTO (Estimate: $8-9.5 Million)

With just 1,541 kilometers on the odometer, this 1985 288 GTO is one of the lowest-mileage examples in existence. It underwent a complete mechanical overhaul at Ferrari of Central Florida between 2022 and 2024. It's considered the first modern hypercar from Maranello, designed for the ultimately canceled Group B racing category.

### The Corvette Grand Sport (Estimate: $11-13 Million)

Chassis 003 is one of only five Grand Sports built and one of three coupes. Born from Zora Arkus-Duntov's secret project to beat the Shelby Cobra despite GM's official racing ban, it weighed approximately 860 kg—far less than a production Corvette. It competed in the Bahamas in 1963 and at Sebring in 1964, finishing 2nd in class. It has been preserved and restored to an obsessive level.

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## The Deeper Story: What a Half-Billion-Dollar Auction Tells Us

### The Wealth Effect Is Real

A half-billion-dollar auction week doesn't happen in a vacuum. It reflects the same forces that have pushed the S&P 500 to record highs: a tech-fueled wealth boom, strong corporate earnings, and an economy that, while facing headwinds, has kept the wealthy spending.

McKeel Hagerty tied the two directly: "With the stock market nearing record highs, we expect strong bidding".

### The Generational Wealth Transfer

This is also a story about demographics. As baby boomers age and pass on their wealth, millennials and Gen Zers are inheriting enormous sums—and spending it on the things they value. For many younger collectors, the "things they value" are the supercars of their youth.

### The New Asset Class

Modern supercars are being treated less like cars and more like investable assets. But experts are warning about speculative demand. According to dealers surveyed by CNBC, some young collectors view cars as an asset for quick resale and try to keep mileage low—treating them like art or fine wine rather than machines meant to be driven.

The key takeaway? The market is split:

- **Traditional classics** (pre-war, 1950s-60s) are stagnating or declining

- **Modern supercars** (1980s-2000s) are booming

- **Younger buyers** are driving the entire shift

### The Ferrari Dominance

Nine of the top 10 most expensive cars sold at auction so far this year have been Ferraris. At Monterey, five of the top lots are from the famed Italian automaker. The Ferrari brand remains the undisputed king of the collector car world.

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## Frequently Asked Questions

### 1. What is Monterey Car Week?

Monterey Car Week is an annual extravaganza of classic car auctions, shows, races, and awards held on the Monterey Peninsula in California. It culminates in the Pebble Beach Concours d'Elegance. The event has grown into a sprawling calendar that draws over 100,000 attendees annually.

### 2. How much are the auctions expected to generate this year?

According to Hagerty, the auctions are projected to reach between **$470 million and $500 million**. The optimistic scenario is $496 million, which would surpass the all-time record of $471 million set in 2022.

### 3. Why are the auctions expected to hit a record?

Several factors are driving the record projection: a record number of seven- and eight-figure cars have been consigned; younger collectors are bidding aggressively on modern supercars; the stock market is near record highs, fueling wealth-driven spending; and the market is rebounding from a downturn in 2023-2024.

### 4. What's the most expensive car at Monterey this year?

The most expensive car is a **1996 McLaren F1 GTR**, estimated at **$35 million** at RM Sotheby's. The Shelby Cobra Daytona Coupe carries an estimate "in excess of $25 million," and the 1963 Ferrari 250 P is estimated at $15-20 million.

### 5. What's the "generational shift" in the collector car market?

Younger collectors—millennials and Gen Z—are driving up prices for cars from the 1980s, 1990s, and 2000s, rather than the pre-war and 1950s-60s cars preferred by baby boomers. Modern supercars now account for roughly **60% of total sales**, and the average model year of cars on offer has shifted from 1967 to 1974 in just three years.

### 6. Are there concerns about a bubble in modern supercar prices?

Yes. Experts and dealers surveyed by CNBC warn that some young collectors view cars as an asset for quick resale, keeping mileage low to preserve value. This speculative demand creates the risk of a correction if enthusiasm fades or if the broader economy weakens.

### 7. Is the record auction activity a sign of a strong economy?

It's complicated. The half-billion-dollar projection reflects the continued wealth of the top 1% and the tech-fueled boom. But broad economic indicators—like inflation, jobs, and consumer spending—tell a more mixed story. The auctions show that the ultra-wealthy are still spending, but that doesn't necessarily reflect the experience of average Americans.

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## Conclusion: More Than Just Cars

Monterey Car Week 2026 is shaping up to be the biggest in history, not just in dollars but in what it represents. A half-billion-dollar auction week is a powerful symbol of a generational handover that's reshaping the collector car market and the broader landscape of luxury investing.

Younger collectors aren't inheriting their parents' tastes—they're building their own. And they're spending record sums to acquire the cars they grew up admiring. The shift from Ferraris of the 1950s to McLarens of the 1990s, from pre-war classics to modern hypercars, is a reminder that value is driven by nostalgia, not just rarity or pedigree.

For American investors and collectors, the message is clear: the rules have changed. The "Blue Chip" cars of the past are no longer the guaranteed winners. The next generation is buying their own history—and they're paying a premium for it.

Whether this is a sustainable shift or a speculative bubble fueled by stock market gains and inherited wealth remains to be seen. But for one week in August, on the Monterey Peninsula, the world's wealthiest car enthusiasts are proving that the dream of owning a piece of automotive history is as powerful as ever.

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## Disclaimer

*This article is for informational and educational purposes only and does not constitute financial, investment, legal, or tax advice. The views expressed are based on publicly available information and the author's analysis. Collector car markets are inherently volatile and speculative; past performance is not indicative of future results. Auction estimates and projections are based on forecasts from industry sources and may not reflect actual sales outcomes. Before making any investment decisions, please consult with a qualified financial advisor. The author may have personal connections to the automotive collecting community and has no obligation to disclose such connections.*