Walmart Just Bundled Walmart+ and Sam’s Club Plus for $120—And It’s a Direct Shot at Amazon Prime

 Walmart Just Bundled Walmart+ and Sam’s Club Plus for $120—And It’s a Direct Shot at Amazon Prime

**By [Your Name] | October 20, 2026 | 11-Minute Read**

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## The Short Version (For the Busy American)

Walmart just did something that should make Amazon nervous, and it’s a deal that could save your family nearly $100 a year.

Starting today, Walmart is offering a combined membership that bundles **Walmart+** and **Sam’s Club Plus** for **$120 a year**. If you bought them separately, you’d pay **$218**—$98 for Walmart+ and $120 for Sam’s Club Plus . That’s a savings of almost $100, or roughly **45% off** the combined price.

The new bundle is annual-only—no monthly option, no free trial—but it works out to about **$10 a month** . And it comes with everything both programs offer: free delivery from both Walmart and Sam’s Club, member-only pricing at the warehouse club, a choice of **Peacock or Paramount+**, gas discounts of **10 cents a gallon** at over 17,000 stations, and **2% Sam’s Cash** on eligible purchases .

**The punchline:** This isn’t just a discount. It’s Walmart going on offense in the subscription wars. Amazon Prime costs **$140 a year** . Walmart is now offering a warehouse club membership, grocery delivery, and streaming for **$20 less**. The message is clear: if you’re pinching pennies in this economy, Walmart wants your subscription dollars—and it’s willing to undercut Amazon to get them.

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## What’s Actually in the Bundle

Let me break down exactly what you get for $120 a year, because the value proposition is genuinely compelling.

### The Core Benefits

**Sam’s Club access** is the headline addition. You get member-only prices on brand-name products and Member’s Mark favorites, plus the ability to shop in clubs and use curbside pickup .

**Free delivery** from both Walmart and Sam’s Club. Walmart+ already offered this on orders over $35, and the bundle extends it to Sam’s Club orders .

**Streaming**: Your choice of Peacock Premium or Paramount+ Essential, which you can switch every 90 days .

**Gas savings**: 10 cents off per gallon at more than 17,000 participating stations. With gas at $4.33 a gallon nationally, this adds up fast for commuters .

**2% Sam’s Cash** on eligible purchases, up to $750 a year .

### The Math That Matters

If you’re already a Walmart+ member, you can add Sam’s Club Plus for just **$22 more a year** . If you’re a basic Sam’s Club member, you can upgrade to Plus for **$60 more** and get Walmart+ included . And if you’re already paying for both separately? You can **link your accounts** and most members are eligible for a prorated refund on Walmart+ .

### The Employee Perk

Here’s a detail that says a lot about Walmart’s confidence in the bundle: **U.S. field associates at both Walmart and Sam’s Club will get both memberships as part of their benefits** . That’s a massive perk for hundreds of thousands of workers, and it signals that Walmart sees these memberships as core to its identity, not just a promotional gimmick.

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## The Human Touch: Why This Matters for Real Americans

Let me put this in terms that actually connect to your life.

### The Subscription Fatigue Problem

Americans are drowning in subscriptions. Streaming services, delivery memberships, warehouse clubs, music platforms—the average household pays for **dozens** of recurring charges, many of which they forget about.

Walmart is betting that **consolidation** is the answer. Instead of paying $140 for Amazon Prime, $98 for Walmart+, and $120 for Sam’s Club Plus, you pay **$120 for everything Walmart offers**. It’s the cable-TV bundle model applied to retail, and it’s designed to make the decision easy: one payment, one place, maximum value .

### The Gas Math

With gas above $4 a gallon and diesel at $6.33, the **10-cent-per-gallon discount** isn’t trivial. If you fill up a 15-gallon tank once a week, that’s **$1.50 saved per fill-up**, or **$78 a year**. That alone covers most of the bundle’s cost for a Walmart+ member upgrading for $22 .

### The Streaming Sweetener

Peacock or Paramount+ included means you can drop a separate streaming subscription. Peacock Premium costs **$7.99 a month** ($96 a year). If you’re paying for it separately, the Walmart bundle effectively pays for itself .

### The Amazon Threat

Amazon Prime is the gold standard of subscription loyalty, with over **200 million members worldwide**. Walmart+ has never disclosed its member count, but it’s been growing at double digits. The bundle is a direct challenge: **why pay $140 for Amazon when you can get more for $120 at Walmart?** 

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## Frequently Asked Questions

### What exactly is the Walmart+ and Sam’s Club Plus bundle?

It’s a combined annual membership that gives you full access to both programs for **$120 a year**. That’s nearly **$100 less** than buying them separately ($98 for Walmart+ and $120 for Sam’s Club Plus) . It’s only available as an annual plan—no monthly option or free trial .

### What benefits do I get?

You get **Sam’s Club access** (member pricing, in-club shopping, curbside pickup), **free delivery** from both Walmart and Sam’s Club, a choice of **Peacock Premium or Paramount+ Essential**, **10 cents off per gallon** at over 17,000 gas stations, and **2% Sam’s Cash** on eligible purchases .

### How does this compare to Amazon Prime?

Amazon Prime costs **$140 a year** . The Walmart bundle costs **$120** and includes a warehouse club membership, which Prime doesn’t offer. If you shop at Sam’s Club or want the option to, the Walmart bundle is **cheaper and broader** in some ways. If you rely on Amazon’s massive product selection and Prime Video library, Prime may still be worth the premium.

### What if I’m already a Walmart+ member?

You can add Sam’s Club Plus for **$22 more a year** . That’s a no-brainer if you’ll use the warehouse club even a few times a year.

### What if I’m already a Sam’s Club member?

Basic Club members can upgrade to Plus for **$60 more** and get Walmart+ included . Sam’s Club Plus members can **activate Walmart+ at no additional cost** .

### What if I’m already paying for both separately?

You can **link your accounts** in the Walmart or Sam’s Club app. Most members are eligible for a **prorated refund** on their Walmart+ membership .

### Is this available to Walmart employees?

**Yes.** U.S. field associates at both Walmart and Sam’s Club will receive both memberships as part of their benefits . That’s a significant expansion of employee perks.

### Will this affect Walmart’s financial guidance?

**No.** Walmart said costs related to the membership program change are **not expected to materially impact** its fiscal third-quarter or full-year guidance .

### Why is Walmart doing this now?

Three reasons. **First**, subscription competition with Amazon is intensifying, and Walmart wants to differentiate with a lower price and a broader bundle. **Second**, consumers are squeezed by inflation and looking for ways to save. **Third**, Walmart’s membership revenue is already growing—up **17% globally** in the second quarter—and the bundle is designed to accelerate that growth by attracting new members and upgrading existing ones .

### Should I get the bundle?

If you already shop at Walmart regularly, have considered Sam’s Club, or pay for Peacock or Paramount+ separately, the math is compelling. **$120 a year for delivery, warehouse access, streaming, and gas discounts** is genuinely hard to beat. If you’re a loyal Amazon Prime member who rarely shops at Walmart, the bundle probably won’t pull you away. But if you’re on the fence, Walmart just made the decision a lot easier.

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## The Path Forward: What to Watch

### The Subscription Wars

Walmart+ has been growing at double digits, and the bundle is designed to accelerate that. Watch for **membership growth numbers** in Walmart’s next earnings report—if the bundle drives a surge, Amazon may respond with its own counter-move.

### Sam’s Club Momentum

Sam’s Club e-commerce sales jumped **26%** in the second quarter, and membership fee revenue grew **6%** . The bundle could accelerate both by exposing Walmart+ members to the warehouse club for the first time.

### The Streaming Partners

Peacock and Paramount+ are getting distribution through Walmart’s massive customer base. Watch for whether one of them becomes the **default** choice, or whether Walmart rotates partners to extract better terms.

### The Employee Angle

Giving both memberships to field associates is a **morale and retention play**. Watch whether other retailers follow suit with similar perks—or whether Walmart’s move becomes a competitive advantage in hiring.

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## Conclusion: The $120 Challenge to Amazon

Here’s what I want you to take away from Walmart’s bundle.

For years, Amazon Prime has been the default subscription for American households. It’s convenient, it’s comprehensive, and it’s become a habit. Walmart+ was always the challenger—cheaper, but narrower.

The bundle changes that. **$120 for Walmart+, Sam’s Club Plus, delivery, streaming, and gas discounts** is a genuinely compelling offer. It’s cheaper than Prime. It’s broader in some ways. And it’s designed to make you reconsider what a membership can do.

Walmart CEO John Furner said it best: **“We’re giving people a reason to expect more from their memberships”** . For $120 a year, he’s raising expectations—and putting Amazon on notice.

The subscription wars just got a lot more interesting.

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## Disclaimer

This article is for informational purposes only and does not constitute financial advice, investment advice, or a recommendation to buy or sell any securities. The author is not a licensed financial advisor. All investments involve risk, including the potential loss of principal. Past performance does not guarantee future results. Readers should conduct their own research and consult with a qualified financial professional before making any investment decisions. Data and figures cited are accurate as of the date of publication but may change. The author holds no position in any securities mentioned.

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